The Project Paradigm

A non-profit that encourages youth to use science, technology, engineering, math, collaboration and creativity to cause social change.
Behavior Change Challenge

Web Design


  • Had to inspire youth to gain interest in pressing social issue and participate in first-of-its-kind competition seeking to prevent injuries and fatalities from America’s #1 disaster threat: home fires. 
  • Had to build a virtual community where youth, educators and influencers could connect and tackle issue. 


  • Needed to break total prize purse of $250,000 into small prizes to increase participation.
  • Had to find implementable prevention strategy for winning ideas, a challenge at early concept phase. 


  • Architected a submission platform for users aged 7-18 that accepts videos, mobile apps, invention ideas, comments, pitch decks and hyperlinks. 
  • Enabled a contest window for public voting on submission.
  • Designed a review process that allows entries to be evaluated based on effectiveness, feasibility, originality, presentation, collaboration and public voting.
  • Measured and reported Key Performance Indicators directly to CEO and Founder of Project Paradigm.  


  • Received tens of thousands of registrations. 
  • Winners will be chosen May 2016.
  • Top 100 teams will win cash prizes from $500 to $100,000.